The Fujitsu World Tour 2017: Mega-trends that are shaping the products and services we are delivering for customers

Fujitsu WorldTour2017 mega-trends co-creation

The Fujitsu World Tour 2017 is underway and recently touched down in Stockholm for the first of 11 European stopovers. In my keynote presentation, I shared details of the major industry trends we are currently seeing and their implications for our customers. The event also provided an opportunity to outline how Fujitsu is deploying disruptive technologies and working collaboratively with customers to help them co-create their own digital transformation.

We are seeing three important mega-trends that are shaping the products and services we are delivering for customers – in the areas of business intelligence, connectivity and customer focus.

Firstly, business intelligence. The ability to extract detailed real-time insights regarding what is happening across all aspects of the business makes a significant difference to companies of all sizes and from all sectors. This level of information radically changes what they can achieve, from a deeper understanding and control, to their ability to make accurate predictions and generate innovation. The information they have on their customers, their equipment and their environment can all be transformed.

Secondly, connectivity is changing the nature of businesses, they can now use platforms to deliver scale at low cost. Using APIs, we can connect all sorts of systems and build open architectures. And companies can connect with each other to innovate new ways to create value and to form new ecosystems that deliver new revenues.

Finally, everything is becoming more customer centric

Digital transformation is helping orient businesses towards the experience and values of individual customers. While traditional businesses deliver services with fixed outcomes, digital businesses deliver outcomes oriented around individual customer values.

This transformation is subtly changing the emphasis for every business – now healthcare is about promoting wellbeing rather than providing treatment, transportation companies are now delivering mobility rather than simply moving people from A to B, and retailers aren’t just selling things to people, they are delivering a customer experience.

To be able to deliver integrated technology solutions that address these trends, Fujitsu is focussing its expertise around four strategic priorities that are at the core of any company’s digital transformation – the internet of things, artificial intelligence, cloud and security. At Fujitsu, our value proposition is the ability to put these four things together: owning data sources, processing them in the cloud, using artificial intelligence, leveraging the internet of things, underpinned by security. We call these Connected Services, because it’s the interconnection between the capabilities that is key.

An example of the way that these connected services are put into action at our customers is how we worked with Chinese state-owned manufacturer INESA to deliver a transformational combination of cloud services, security and IoT.

The INESA group recently partnered with Fujitsu to help design the digitalised factory of the future as part of the national Made in China 2025 campaign, a government sponsored strategic framework for digitalised manufacturing. Working collaboratively, we ran a ‘smart factory’ pilot using industrial IoT and big data technology.

A vast number of smart sensors located across the factory measure a variety of key production metrics from assets and objects, equipment, processes, to environmental info and people.

All this data is fed back to a dashboard which presents all the information visually – essentially creating a ‘virtual factory’. Walking through the dashboard is like walking through the factory floor, only with X-Ray vision, giving operators unprecedented visibility of their facility in real time.

Not only does this information provide prior warning of potential failures, it gives managers the ability to ‘replay’ events on the production line, to analyse them and find better ways of working. I can tell you that the benefits are really impressive; the smart factory and the dashboard increase productivity by 25 percent and we also estimate that this technology will reduce the cost of inventory by 30 percent and eliminate quality failures. It is even able to prevent unplanned factory downtime and ensure worker safety. This truly is transformative.

Projects like this that make an astonishing difference to customers aren’t conceived in a vacuum. The way we plan implementations with all our customers, such as INESA, is by means of co-creation. The starting point is the customer’s vision of the outcome they want to achieve – then we work closely together to devise the solution to get them there.

So, if you are looking to transform your business and start with devising a disruptive vision of the future, then I encourage you to come and talk to Fujitsu.

We’re ready to listen, and we’ve got answers.

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