Protect your brand’s reputation by avoiding downtime

Main visual : Protect your brand’s reputation by avoiding downtime

Nothing quells our enthusiasm online like the dreaded “404 webpage not found” error message. It’s the ultimate buzzkill of the digital world.

As a business owner, you need to shield your online presence from unexpected outages. Imagine how your customers feel when they tune in to your website only to find a “server error” or “website down” message… (this applies to every aspect of your business in the digital space).

You may be thinking – Alright, what’s a few hours of system downtime a year seriously going do to my business? What’s the big deal?

Well, it’s definitely a big deal.

Downtime can seriously hurt your business

Whether you’re a small business or a large corporation, IT downtime can cost you dearly. The cost and impact of system downtime is rapidly rising. More and more businesses are almost completely dependent on data and technology. Also, the expectations of the end-user are very high, which means outages can be costly for businesses. If a customer can’t reach you while your system is down, they’ll go elsewhere. Every single customer is valuable, and each loss delivers a noticeable blow. Knowing what downtime can cost your business will better prepare you on how to avoid and quickly recover from one. System downtime can impact your business in multiple ways.

Lost productivity

When your IT network is down, employees and third parties don’t have the resources required to do their work and won't be able complete certain tasks. This can have a domino effect that brings down overall productivity. Moreover, the impact of system downtime can easily multiply if the service in question is part of a supply chain. For example, in manufacturing companies, an unplanned server outage could shut down an entire production line. Delays in one area can also contribute to delays or problems in other areas and so on.

Lost opportunities

System downtime will impact any company that depends on online sales to drive its business. Any loss of network service means customers won’t be able to find and purchase your products or services online. Fewer customers means less revenue. What if the outage lasts for hours or days and affects hundreds or even thousands of online buyers? Profits can take a big hit. In addition, several bad experiences can discourage customers from making repeat purchases. Think about your e-commerce website – the effect of system downtime can be disastrous.

Brand damage

While lost productivity and lost opportunities can impact your business in the short term, the more harmful lasting impact of system downtime is the damage it can do to your company’s brand image. If customers frequently encounter server outages that make it difficult to use a company’s products or services, they’ll not only go elsewhere, but also share their negative experiences with others on social media. Bad word-of-mouth can push away potential customers and you may end up scrambling to rebuild the reputation of your business.

What does all this mean in terms of dollars?

The average cost of downtime can be anywhere between $100,000 - $5M per hour, according to a 2019 report from Statista. This is a lot of money for any business.

Hence, it is imperative to prevent and minimize system downtime for your business.

So how do you prevent system downtime?

Downtime is directly related to the RAS (Reliability, Availability & Serviceability) capacity of your IT Server systems. Systems with great RAS features help prevent downtime in the best possible way. This means you have to choose the right vendor with the best server systems to accomplish this goal.

Building on a successful track record spanning several decades with core skills in mission-critical and business-critical server design (built with great RAS features) like Fujitsu’s PRIMEQUEST servers are ideally positioned to help your business prevent downtime in the best way possible. Advanced RAS features include:

  • Glueless design
  • Dual power feed option for two redundant phases
  • CPU detection of data errors and replay execution of instructions
  • Advanced memory protection
  • Intra-socket mirroring
  • Address range mirroring

These features have all been built into PRIMEQUEST servers to enable advanced actions for error circumvention. It’s assisted by the enterprise x86 operating systems to increase system availability. IT downtime can be very frustrating and Fujitsu can work with you to set up the right mix of IT infrastructure to help your business put an end to downtime once and for all.

Visit our website to find out more about how PRIMEQUEST could help your organization.