The evolution of storage in the digital world

Main visual : The evolution of storage in the digital world

We hear this a lot, but what does “your data” actually mean?

Think about it for a second. It’s details of all your customer orders. It’s your staffing rota. It’s your employee payroll. It’s your supplier ecosystem. It’s your bank account info. It’s your email attachments …

In fact, your data is all the key things that businesses rely on. Yet, it is often referred to as an anonymous, faceless mass.

Fujitsu is aiming to change that. When managed and used effectively, data transforms how customers experience your products and services, maximizes production efficiency and gives rise to exciting new business models that disrupt decades-old approaches.

Data is growing rapidly in terms of both volume and value. As companies progress on their digital transformation journeys, they find new data streams that can be digitalized and incorporated into how they run their business.

And every day we connect more and more devices, ranging from the sensors we carry in our smart watches or mobile phones, to the ones that make our factories and workplaces smart.

In fact, according to analyst firm IDC1, “by 2021, at least 55% of Western European organizations will be digitally determined. They will have incorporated new digital KPIs – focusing on innovation rates, data capitalization, and employee experience — for competitive advantage.”

The incredible growth of data

All of the data being created – stored either at the edge, in data centers at the core or in the connected devices themselves – is defined by IDC as the Global Datasphere – and is predicted to grow to an astonishing 175 Zettabytes by 2025 (a Zettabyte is one TRILLION Gigabytes!

We know these are crazy big numbers, so to give you some context, if each Gigabyte in a Zettabyte were a stone brick, you could use these to build the Great Wall of China some 258 times (the wall is made from 3,873,000,000 bricks).

But one important thing to note is that the balance of where all this data is stored is changing. Starting from this year, IDC predicts that more data will be stored in the enterprise core than in all the world's existing endpoints.

However, it won’t be enough for these enterprises just to be able to scale storage systems to accommodate this ever-expanding quantity of data. They are facing additional challenges that have an effect on storing and managing data.

Firstly, the growth of real-time data demands low latency for growing volumes of information, which is changing the dynamics.

Secondly, the growth in critical and hyper-critical data is driving demand for storage systems with uninterrupted access to vast data lakes.

Last but not least, keeping track of all this data is increasingly tough, to ensure that it is available when needed.

Fujitsu Storage ETERNUS: One Family. Infinite possibilities.

There is no single data storage solution to meet all these needs. But by choosing wisely, customers can develop flexible, scalable storage systems to meet individual requirements or service level agreements – such as those for latency, or recovery times, while minimizing cost and complexity.

We’ve developed and evolved the Fujitsu Storage ETERNUS portfolio to make this process as quick and simple as possible – while delivering outstanding performance.

Based on one consistent family architecture, the ETERNUS storage portfolio range can easily support a wide variety of tasks – from providing ultra-fast response times for critical applications to creating hyperscale, software-defined storage or robust data protection solutions.

The challenge of data growth, for example, can be efficiently addressed by choosing an ETERNUS DX Hybrid storage system like the ETERNUS DX8900 S4, which can scale up to 140 PB while offering a breathtaking performance of over 10 Million IOPS.

This performance can make all the difference for retailers who need to deliver an outstanding digital customer experience, or for financial institutions who need instant access to data, for example.

The newly launched ETERNUS DX900 S5 built on a similar architecture can also scale up to over 70PB.

The ETERNUS AF All-Flash and ETERNUS DX Hybrid portfolio ensures continuous data availability through simplified disaster recovery, easy replication and guaranteed business continuity using ETERNUS Storage Cluster solution.

As for latency, the use of NVMe Cache in the ETERNUS mid-range storage systems ensures maximum throughput with minimal system latencies. ETERNUS’ award-winning architecture delivers among the fastest response times, even for extreme workloads in all storage scenarios2.

We focus on continual enhancement to the ETERNUS portfolio for one reason – to meet and exceed the requirements of our customers.

Whether their priority is performance, capacity or cost, our customers now have more choice than ever thanks to the inclusion of two new products in the ETERNUS line-up: the affordable all-flash ETERNUS AF150 S3 and the ETERNUS DX900 S5 enterprise-grade, midrange hybrid storage system.

Seamless growth through easy to manage systems

An area we consider particularly important for our ETERNUS offerings is ease of deployment and management. Given the value of data, managing and migrating storage systems are some of the most stressful tasks for IT teams – and we are keen to help.

The entire ETERNUS family shares a consistent storage management and administration model so that all functions are interoperable, including replication, storage clustering, and migration.

We ensure that all ETERNUS systems and generations are cross-compatible. This provides for seamless growth of storage infrastructures and means that customers can operate several storage solutions across their network through a single, unified management interface – a feature ensuring investment protection and delivering unmatched scalability.

Fujitsu Infrastructure Manager is the powerful software that creates a single management layer across all Fujitsu ETERNUS storage systems, as well as Fujitsu PRIMERGY servers and networking components. It allows consistent and efficient management of data center infrastructure, ensuring that all data center modernization projects are executed rapidly.

Whereas businesses used to focus on acquiring a discrete set of features for storage and data protection infrastructures such as backup, disaster recovery, or to move data at a given speed, expectations and requirements are evolving.

Customer priorities have shifted towards blended technology infrastructures forming a seamless whole to support innovation, maximize availability, and eliminate silos while meeting all compliance and data availability expectations.

Over the past decade, ETERNUS storage systems have successfully enabled many customers across different industries achieve their business priorities while reducing the total cost of ownership and gain competitive advantage - you can read more about some of them here.

Furthermore, customers are now able to maximize their investment in storage infrastructure thanks to the Fujitsu ETERNUS AF/DX Global Guarantee Program.

Designed to provide complete storage peace of mind, the program includes commitments to zero downtime, data reduction, and 100% SSD availability as well as covering customer satisfaction and continued support for customers’ expansion and growth.

Learn more about the ideal storage system to meet your business objectives or contact us: here.

[1] From IDC FutureScape: Worldwide Digital Transformation (DX) 2019 Predictions

[2] SPC Benchmark-1™: Storage Performance Council. A non-profit organization that evaluates the performance of storage by leading companies in the storage industry. SPC Benchmark -1TM is a trademark of the Storage Performance Council.

The SPC Benchmark-1™ is designed to be vendor/platform independent and applicable across a broad range of storage configuration and topologies. SPC Benchmark-1™ consists of a single workload designed to demonstrate the performance of a storage subsystem while performing the typical functions of business-critical applications. Those applications are characterized by predominately random I/O operations and require both queries as well as update operations.