"Sustainable Brands Symposium Tokyo 2019 (SB Tokyo 2019)," an international conference on sustainability, which plays a crucial role in boosting corporate brands, was held on March 6 and 7, 2019 at Hilton Tokyo Odaiba. In the session "SDGs Strategy: What is Next-generation CSV (Creating Shared Value) Management?" on March 6, Fujitsu Corporate Executive Officer Yumiko Kajiwara together with speakers from Japan Airlines, Calbee and Sumitomo Forestry introduced their cooperate efforts to achieve the SDGs.
[SB Tokyo 2019 Report]
Approach to Achieving the SDGs
Vice Head of Global Human Resource Unit (Human Resource Development)
Head of Diversity Promotion Office
Global Corporate Functions
Corporate Executive Officer
Since our inception, Fujitsu has been operating globally to contribute to society through ICT. The company is now working toward realizing our vision Human Centric Intelligent Society in which anyone can participate in a safe, affluent and sustainable society.
By leveraging our digital technologies, knowledge and experience and supporting our customers’ business transformation, Fujitsu is addressing domestic and international social issues, such as food problems, energy issues, poverty, an aging society and depopulation of communities. Fujitsu's approach to achieving the SDGs consists of utilizing digital technologies and continuously creating value for customers and society.
Figure 1: Fujitsu creates value for people and society through Co-creation with customers.
Tackling Energy and Medical Issues through Co-creation
Now, allow me to introduce a few examples of our efforts to resolve social issues through Co-creation with our customers.
The first example is our contributing to wind-generated power, which is an eco-friendly renewable energy. Wind turbines used in power generation have blades. If blades receive fine scratches or impurities enter the wind turbines, they may break during operation, leading to a disaster. Quality checks are therefore important. Traditionally, seasoned inspectors spent more than five hours to visually check wind turbines. Fujitsu and Siemens Gamesa Renewable Energy, S.A. co-created AI to automatically detect defects. The AI has achieved a 100% defect detection rate, and inspection time was reduced by 80%.
Figure 2: Example of addressing issues in wind-generated power, which is a renewable energy
The second example is the joint project with Kyoto University in genomic medicine for cancer. Specialists analyze genes of normal and cancer cells in patients, identify responsible genes from the results and determine treatment methods. Fujitsu's "Explainable AI" laid out the basis and reasons for results of responsible gene estimation. As a result, the time required for doctors to identify the responsible genes was reduced from two weeks to one day.
Figure 3: Example of using "Explainable AI" in genomic medicine
This is the last example. In February 2019, many companies in different industries collaborated and announced the development of a medical platform to generate new services using medical and health data. We hope it will be used by a wide variety of customers and contribute to helping them have healthy and high-quality lives.
Figure 4: A medical platform to centrally manage and utilize medical and health data
Achieving the SDGs Using Trustworthy Digital Technologies
The image of a future society called Society 5.0 has been proposed in Japan. The society proposed here is a human centric society in which the economy grows and social issues are resolved at the same time with the help of digital technologies. To make such a society a reality, further advancement of digital technologies and innovation is necessary.
Meanwhile, it is true that the advancement of digital technologies has given rise to social insecurity, such as abuse of these technologies and widening disparities between those who can use digital technologies and those who cannot. To create a safe, affluent and sustainable society for everyone using technologies, in other words realizing Society 5.0, it is important to make digital technologies trustworthy and make sure that everyone can sufficiently use them safely.
In the future, new technologies will not penetrate society if no further steps are taken after development. It will generate value only after it is used in society and becomes sustainable. For new technologies to generate value, it is important to heighten social acceptance, and it is also necessary to comprehensively explore their applications, including combining them with the humanities and sociology, such as ethics and liberal arts. Also, as a member of society, individuals should adopt a new way of thinking and consider and discuss what an inclusive society should look like, what it means to coexist with AI and what it means to be human.
We hope to work with you to realize Society 5.0 using trustworthy digital technologies and achieve the SDGs.