Fujitsu and AWS – intelligently optimized cloud

Main visual : Fujitsu and AWS – intelligently optimized cloud

Brad Mallard, CTO, Digital Technology Services, Fujitsu EMEIA, describes how a strategic collaboration between Fujitsu and Amazon Web Services (AWS) enables businesses to modernize and transform

I sometimes worry that the ’transformation’ message will lose its impact through repetition. But the fact is, we still see a need for radical change in the way IT is delivered. This is true for any business needing to operate in an always-on, fast-moving environment – which, thanks to the cloud, is now just about any organization.

Businesses have little option but to transform, and the risk is that failure on this path means an inability to compete with the disruptors. Part of the challenge is that, in many industries, margins continue to tighten, so organizations must optimize costs and supply chains. The good news is that the cause of the issue is also the solution.

Cloud-delivered technologies offer the opportunity to remove complexity, increase efficiencies and reduce the cost of IT delivery. Market leaders in the cloud are really empowering organizations to keep up with customer demands, innovate and develop new digital services – key factors which more than half of the IT leaders we recently surveyed think have become more challenging in the past year, according to our recent ‘The state of orchestration 2018/19’ report.

How do you transform?

Let’s be realistic here – digital transformation is tough. First, you have to plot a vision that is actually radically different from what you are currently doing. And then you have to deliver the digital technology to make that vision real.

Let’s start with the vision thing. Real transformation is inherently hard to envisage from where you are now. It seems obvious, but if your organization knew what transformation looked like, it would be on the path already.

In practical terms this means your best option to pull together a truly transformational agenda – one that will resonate with customers and the marketplace – is by amalgamating opinions and experience from outside the walls of your organization, with the insights that your team can provide about your sector and its constraints. This is what a “co-creation ecosystem” means to Fujitsu – the optimum pool of insight, experience, and skills to deliver transformational change.

We have been driving a co-creation approach for some years now and have now developed places (Digital Transformation Centers), methodologies and tools (HXD – Human Centric Experience Design), a global network of people in Centers of Excellence and Global Delivery Hubs and our own ecosystem of leading technology partners to offer you the shortest-of-cuts to achieve your transformation vision.

When it comes to delivery, the same analysis holds good – long gone are the days when any single IT department, team or organization could keep up with the rate of change in technology. To ride the wave of opportunity, you have to embrace partnerships and collaborate with experts.

The two aspects – vision and digital technology – obviously need to coalesce. Which is why Fujitsu works with an ecosystem of trusted partners, such as AWS, not only to deliver support to customers but to shape and execute their growth and ability to exploit opportunities, including beating your competition to market.

There’s more to it than just making sure you have the right tools for the job: without the expertise to put together the technology, you will struggle to create cohesive, functional, immersive user experiences – to pass the all-important user acceptability tests – and to gain access to or deliver data instantly, to people and devices around the globe. These are all hallmarks of the deep collaboration between AWS and Fujitsu.

Intelligent optimization

The AWS cloud brings ‘economies of hyperscale’ to the table which means lower costs, greater investment, and faster development of the roadmap – little wonder that the market is moving inexorably in that direction.

Fujitsu and AWS have a strategic relationship, offering customers expertise in services to help them transform and optimize their IT intelligently. This is a partnership with real heft behind it. We have jointly invested in a world-class team of engineers from both organizations to develop best-practice approaches to embracing AWS in the enterprise. The fruits of this relationship really come through in large-scale enterprises with complex transformation visions, where we are seeing service optimizations that reduce costs for customers by up to 70 percent.

At the other end of the spectrum, we can also take new service development timeframes from months to days. Our recent research showed that over two-thirds of organizations experience changes in their cloud environment every few days or less – so it’s crucial to have partners who can help you leverage the gains from these new releases at a great pace. With some customers, we’re releasing software updates numerous times a day, enabled by an agile methodology of ours called Shinkansen. This is named after the Japanese bullet-train – and with speed like this, it’s easy to see why.

This sort of unprecedented pace flows from the experience of working together in our strategic relationships, of which AWS is one of the most important to us. Together, AWS and Fujitsu are providing modern ways of developing, integrating and optimizing not just applications but also infrastructure, to free up more spend for driving accelerated digital transformation at scale.

For example, Fujitsu’s Cloud Service for AWS offers customers a well-architected framework and automated set of tools to accelerate the operational delivery of the service. We have worked with AWS to prove our services leverage and accelerate adoption of the best of AWS and we have the right people and processes to ensure new AWS features are available when our customers want them.

One-size does not fit all

The idea that one-size-fits-all is a recipe for mediocrity. Real transformation, as opposed to lip service, lies on a different path. To get started, you need to find a partner that fully understands how people, technology, and machines interact. This is the only way of driving differentiated experiences and the most efficient processes with AWS. Not only that but also you need to give careful consideration to the end game – the process of delivering effective outcomes. To achieve this, you need an eco-system of knowledge sources – customers, technology providers, and your trusted partners. What’s more, you need to ensure that you fully leverage this expertise to drive truly transformational results.