Last night, we held a customer event at the BMW Museum in Munich as part of this week’s Fujitsu Forum Munich 2017. As we’ve shared with you, the theme of this year’s Forum is Human Centric Innovation – Digital Co-creation. For us, this means bringing together the latest digital technology and expertise to create new possibilities for business and society. We’ve brought this theme to life in many ways, with exhibits that showcase new ways of using technology and with customer stories of digital transformation.
But for this evening event, we wanted to see if we could take things a step further. We wanted to set ourselves an ambitious goal to illustrate the power of co-creation and the mutually beneficial relationship we have with our customers and partners. So we thought we’d try to set a new record.
And we succeeded! Fujitsu and a select group of customers are now officially recognized Guinness World Record holders. By working together we achieved a new Guinness World Record title – for creating the world’s largest animated tablet computer mosaic.
The attending customers were given one or more Fujitsu STYLISTIC R726 tablets that each showed a small element of a larger image. They were then tasked with unleashing their problem-solving skills to correctly identify the correct location for each of the 220 devices on a specially prepared puzzle wall. We were delighted to see our customers first define their strategy, and then collaborate effectively to achieve their objective.
This excellent spirit of co-creation meant that they were able to quickly complete the giant mosaic puzzle which showed the Fujitsu Forum image. On completion, this static image transformed to reveal a moving digital landscape featuring a cherry tree, which, nourished by rain and sun, came alive with blossom. The imagery is a nod to our Japanese heritage where cherry blossom represents the fragility and the beauty of life.
To ensure that this world record attempt was recognized, an official adjudicator from the Guinness World Records team was on hand. And, after the official count, the attempt was confirmed a success. Our animated tablet computer mosaic was confirmed to be the first and largest in the world – a fact that will be entered into the next edition of the book (which itself is record holding – as the best-selling copyrighted book of all time) and online.
This new record is an impressive demonstration of the power of co-creation and the fact that the final outcome of a project can be so much greater than the sum of its parts – just as we’ve seen at Fujitsu Forum this week, where technologies such as Artificial Intelligence, Internet of Things, Cloud and Security come together to radically transform businesses.