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Fujitsu World Tour in Australia and New Zealand brings Co-creation to life

Fujitsu World Tour in Australia and New Zealand brings Co-creation to life

Fujitsu World Tour 2017 came to Australia and New Zealand in June, and along with it came Fujitsu’s world-class thought leadership, innovation and best practice as part of this global initiative.  The event is an opportunity for Fujitsu to demonstrate how it supports its customers in addressing the challenges of digital disruption head-on, and to share how organisations can align IT strategy with changing business needs. With the theme of ‘Digital Co-creation’, the agenda focussed on how organisations can keep abreast of and leverage ongoing digital disruption by working collaboratively with customers and suppliers.

Australia and New Zealand are both a long way away from the rest of the world. Melbourne is about 8,000 km from Tokyo and around 16,000 km from Munich. Auckland is about 2,000 km further still. So when we get the opportunity in this region to experience the best thought leadership and technology from Fujitsu around the world we make the most of it.

First stop – Auckland New Zealand

And make the most of it we did. As Fujitsu World Tour 2017 touched down in Auckland on June 20th the results of many months of preparation started to pay off. Over two hundred people gathered at The Langham in Auckland to get a taste of what Fujitsu was all about. Even though the event has been running for many years, this year was the very first time that Fujitsu World Tour has been hosted in New Zealand.

From the time the doors opened early in the morning the Expo floor was a hive of activity, with a buzzing atmosphere and excitement rapidly increasing. ‘Digital Co-creation’ was the main theme of the event and this was clearly the focus of the expo. It was hard to miss the brightly decorated ‘Co-creation Station’, which was located right in the middle of the floor manned by our Digital Co-creation specialists. The Lego blocks on display provided an excellent talking point for our consultants to describe Fujitsu’s various co-creation initiatives and techniques to foster digital innovation.

Fujitsu WorldTour 2017 Co-creation_Station
Co-creation Station

 

Also on display for the first time were a number of innovative displays including Fujitsu’s ‘Smart Shoes Hub’, the Head-mounted Display, and a fascinating display of Spatiowl modelling traffic flow information. Fujitsu’s PalmSecure was also a big hit in New Zealand, with the expo showing different use cases of this great technology including a ‘Smart Gate’, time and attendance recording, locker opening and a host of other applications. It was not just the conference attendees who were impressed, a news crew from NZ TV3 seized the opportunity to capture a two minute article to be aired on prime time television.

Fujitsu WorldTour 2017 smart shoes detail
Smart Shoes

 

videoclip Richard Zwar
Clip from TV3 News

The activity was not just concentrated on the expo floor. Well-known New Zealand media personality Samantha Hayes provided the opening address and took the role of the Master of Ceremonies throughout the day. The agenda was packed with Fujitsu’s international thought leaders including Ramanan Ramakrishna and Yoshikuni Takashige who shared their insight to an engaged audience in the packed auditorium. After providing his insight into Human Centric Innovation, Takashige-san also provided a 15 minute video interview with Fairfax New Zealand on the subject of Human Centric Innovation.

Fujitsu WorldTour 2017 Samantha Hayes, MC
Samantha Hayes, MC

 

As well as Fujitsu’s international personalities, we were also proud to host one of our international customers. Steve Walker from DHL presented a riveting account of his company’s digital transformation journey. He talked about many initiatives DHL has put in place including technology to reduce driver fatigue as well as the use of augmented reality to assist with warehouse operations. A panel discussion consisting of Fujitsu local and international representatives and customers also provided different viewpoints on digital transformation.

Fujitsu WorldTour 2017 Steve Walker DHL
Steve Walker from DHL

 

Fujitsu WorldTour 2017 Ramanan Ramakrishna
The Hon. Philip Dalidakis, MP

 

Fujitsu WorldTour 2017 Takashige-san
Takashige-san

 

Next stop Melbourne

Fujitsu WorldTour 2017 Shoulder-to-shoulder
Shoulder-to-shoulder on the busy expo floor in Melbourne

 

After a busy day in Auckland, it was time to replicate it all again in Melbourne for a much bigger event and a larger audience. Over 500 people packed into the Crown Promenade for an even bigger expo and conference agenda than Auckland. This marked the second time that Fujitsu World Tour was hosted in Melbourne, the last time was two years ago in 2015. The event opened with an address by the Hon. Philip Dalidakis, MP – Minister for Small Business, Innovation and Trade, who spoke about a number of issues including the ethics around the application of artificial intelligence (AI). Media personality and well-known journalist Ellen Fanning kept the audience engaged as Master of Ceremonies.

Fujitsu WorldTour 2017 The Hon. Philip Dalidakis, MP
The Hon. Philip Dalidakis, MP

 

The expo floor in Melbourne had a real buzz about it as people took time out from the conference agenda to bring themselves up to speed with all that Fujitsu can offer. Once again PalmSecure attracted a lot of attention – aided by the special ‘experiential’ displays that showcased how various technologies could be used in Education, Healthcare and Retail applications.

Fujitsu WorldTour 2017 Demonstration Head Mounted Display
Head Mounted Display

 

Fujitsu WorldTour 2017 retail_section
Face detection and audience profiling on display in the retail section of the expo

 

The digital media display also kept people talking, with an innovative face recognition system that would detect the age, gender and mood of the audience in front of the screen so that relevant content could be displayed.  And once again the Fujitsu innovations area captivated the audience with the display of the ‘Smart Shoes Hub’ and the ‘Head-mounted display’.  Once again the event attracted interest from a television news station, with a crew from Channel Nine News taking the time to capture the moment.

Fujitsu WorldTour 2017 Demonstration Smart Shoes
Demonstration of Smart Shoes

 

Fujitsu WorldTour 2017 Demonstrating Fujitsu technology in use in Healthcare
Demonstrating Fujitsu technology in use in Healthcare

 

As with Auckland, Takashige-san delivered the final keynote and left the audience thinking about what the future of technology will look like. After two very busy days it was time for Fujitsu World Tour to leave the Oceania Region as it continues its journey across the world. The next stop for the ‘Tour’ was Paris on 29th June 2017.

Fujitsu WorldTour 2017 floor Melbourne

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