When does personalization become intrusion?

When does personalization become intrusion?

During our recent Fujitsu Retail Webinar on September 29th, a member of the audience asked a very pertinent question: When does personalization become intrusion? Our data is collected and then used to offer us goods and services. Retailers know that consumers want to be treated in a personal and friendly way. So, the data is

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Connected Consumer

man and woman on escalator tablet

The link between the connected and physical world is much stronger than you might think. The current hype about the Pokémon Go app shows how much the increasing mix of analog and digital world has already met with broad acceptance among the population. Terms such as virtual reality or augmented reality no longer sound utopian

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Top predictions for the retail sector in 2016

In the recently published article in the Retail Times; Rupal Karia (Fujitsu managing director of retail and hospitality, UK and Ireland) discusses the priorities for the Retail sector in 2016. According to Rupal his 5 top predictions are: Shielding customers from cyberattack Personalization in an Omni-channel world Power of data Collaboration Hospitality in retail The

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What will retail be like in 2025?

Let us imagine a shopping trip that is 100% connected: Connected to the store, connected to all the product specifications (details, price, availability…) and connected to consumer experience. What would it be like? The traditional way of shopping will be gone. Imagine full-body scanners that measure your size and advise you on the clothes that

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Meeting the 2015 customer

Implementing good retail strategy means understanding today’s consumer behavior. It is a popular belief that the boom of e-commerce and the digitalization of the world would attract even more customers online to the detriment of physical stores. However, the recent research conducted by TimeTrade(1) tells a completely different story. Retailers have to be prepared to

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