How the cloud can become a new sales channel for software

At the end of 2010 Fujitsu launched its ISV Cloud Program that enables independent software providers, or ISVs, to deliver their software to users via the Internet as a service. The new end-to-end package comprises middleware plus all the services required for selling applications online. This new video shows you how the program works.

Software can be ported to the online platform quickly and easily because all the necessary business enablement services are already in place – including user registration, customer and subscription management, reporting, invoicing and functionality for processing payments by credit card or direct debit.

To give ISVs full brand control over this new channel, Fujitsu’s online platform offers functionality to design and brand marketable online application services such as creating software packages including associated pricing and branding capabilities for the software vendor’s website.

Web applications can be deployed immediately – as the platform includes operation of the underlying IT infrastructure at Fujitsu’s highly secure data centres. Alternatively, you can choose to outsource operation of your applications to Fujitsu.

The end-to-end platform offers user-friendly and standards-based interfaces to simplify porting of your software for SaaS. Existing applications can be installed in just a few person-weeks, instead of the otherwise too-frequent 1-2 person-years.

In a previous post, I told you about CaptainCasa GmbH, which develops and sells Enterprise Client, a rich-application framework for demanding business applications. CaptainCasa integrated their framework with Fujitsu’s Business Enablement Services and demonstrated how a rich-client application built with Enterprise Client are immediately ready for online distribution. For some tips on how this and other companies turning the cloud into a new channel for their business, see Fujitsu’s ISV Cloud Program website.

Thomas Gronbach

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