Andrea is the leader and evangelist for Strategic Account Based Marketing (ABM) in Fujitsu, and heads up the EMEIA team of excellent ABMers who work closely with sales and account managers to devise and execute strategies, campaigns and initiatives to open doors and deepen engagements at strategic and high growth customers. Before 1st April 2016 she was Marketing Director for Fujitsu in the UK for the Public and Private Sector - with a job title of Head of Client Marketing. She joined Fujitsu at the end of 2010, prior to this she was Marketing Director for Logica in the UK. Andrea had been with Logica for 14 years after joining as a graduate in 1996. During this time she held several roles including Marketing Director for their fast growing Middle East and Africa region, Iberian cluster and various global sectors.
Specialties: ABM, leadership of marketing and communications, strategic and tactical; M&A internal and external comms; culture and change management; branding and identity.
Andrea has a first class honours degree in Computer Science, been working in B2B marketing for over 20 years, recently quoted in quite a few blogs etc following a keynote session I held at the B2B Marketing ABM conference on 9th Nov, am in the ITSMA book 'A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts' (http://amzn.eu/gM5WT1d) as one of the 'Magnificent 7 ABMers' across the world.