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A cut above the rest

Cutter’s award for Best Newcomer in the SELECT Partner Innovation Awards recognizes its use of Fujitsu’s TechCommunity, supporting partner-to-partner projects

I love to take every opportunity to celebrate our partners’ achievements.  For example, at Fujitsu Forum in November last year, we awarded the UK-headquartered Cutter Group as Best Newcomer in the SELECT Partner Innovation Awards because of its impressive partner-to-partner collaborations via the TechCommunity portal, mix of sales, certification efforts, loyalty, and commitment of partnership with us.

Cutter demonstrates how to penetrate a mature VDI (Virtual Desktop Infrastructure) market using its EMEIA network across 16 countries, with over 40,000 VDIs deployed under its management.  Its presence in nearly all industry sectors enables the Group to engage with businesses and partners at an expert level, via Fujitsu’s TechCommunity partner portal, which connects and encourages a partner-to-partner relationship on upcoming projects.  This is a great example of how our partners put Fujitsu’s vision of Human Centric Innovation into action.

With digital transformation at its heart, Cutter’s challenge is to ensure that its customers can optimize Fujitsu’s business-centric datacenter products and solutions. Ultimately, the aim is to achieve long-term cost efficiencies, ease of use, and the transformative power of virtualization – without compromising on services, applications and hardware.  By partnering with Fujitsu, Cutter benefits from supplying its customers with a single vendor stack, with Fujitsu’s award-winning global infrastructure and quality hardware.

“Fujitsu is a perfect match for us as its program is flexible to our needs and we are able to offer partners in the network our expertise as well,” comments Mike Trevor, Global Business Development Director, Cutter Group. “Fujitsu is genuinely a collaborative partner that understands our needs as a specialist and how we can add value, while supporting our accelerated growth. With its multi-region capacity, Fujitsu is the ‘safe pair of hands’ we require, which ultimately puts Fujitsu at the heart of our VDI offering.”

Fujitsu’s roadmap for growth is enabling its 16,200 – and growing – SELECT Partner Program Members to better support enterprises’ innovative use of Fujitsu’s products, services like the TechCommunity and solutions – and I’ve personally seen Cutter grow exponentially since first partnering with us back in 2014.

The way that Mike describes Fujitsu’s alliance with its channel partners is exactly what we do! If we didn’t, Fujitsu’s multi-regional footprint would be different to the one you see today!  That’s why it is Fujitsu’s ongoing commitment to our channel partners is to deliver: reliable innovation across one of the widest and deepest portfolios in the industry; individual support which puts our partner’s needs at the center; and commitment to our mutual growth. We add additional value by having strong alliances with other vendors such as VMware and Microsoft, our expertise is second-to-none and we truly engage and understand our partner’s needs and business objectives for every end customer.

Congratulations to Cutter once again – it has been a pleasure to see your VDI stronghold grow over the past year and, furthermore, I’m glad that you are benefiting from the SELECT Partner Program and the TechCommunity.

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